Euro 2012 – Ukraine and Poland

November 29, 2004

He’ll learn. (He always does)

Filed under: EURO 2004 — Ivan @ 9:34 am

The News Review:

* Daily Times – Leading News Resource of Pakistan
* Armchair theatre
* Daily Times – Leading News Resource of Pakistan
* He’ll learn. (He always does)
* Reiziger ready to rise again
* Three vying for world player award
* The alchemist of Alkmaar
* ON ADVERTISING : Agencies home in on sponsoring

Daily Times – Leading News Resource of Pakistan
Daily Times – Nov 27, 2004
Czech midfielder Pavel Nedved of Juventus won in 2003 and Michael Owen, then of Liverpool, in 2001. A popular choice this year would be Andriy Shevchenko, whose consistent goal-scoring took AC Milan to the Italian title last season. Ukraine missed out on Euro 2004 which will not weigh in Shevchenko?s favour when the awards are given out, but his goal ratio during five seasons in a league famed for its defensive qualities is outstanding. Defenders and goalkeepers rarely win top awards in a sport obsessed with goals ? libero Matthias Sammer won the Ballon d?Or in 1996 and another German, Lothar Matthaeus, is the only defensive player to win FIFA?s award, in 1991. So Roberto Ayala appears to have little chance, despite the Argentine central defender winning the UEFA Cup and Spanish league with Valencia, and taking his country to Olympic gold in Athens and the Copa America final. Deco is likely to be among the top choices for European player of the year after driving Portugal to the Euro 2004 final and Porto?s Champions League triumph. Arsenal?s Thierry Henry piloted Arsenal to the English title, finishing as the league?s top scorer with 30 goals, many of them exceptional solo efforts.

Armchair theatre
The Observer – Nov 28, 2004
Not if fanatic means any of the following, anyway: a person who knows the middle name of footballers in Division Three; a person who has a profile of their favourite star tattooed in a place visible only to changing-room attendants; a person who decorates communal living-space with team regalia. I am, though, someone who’s willing to curtail Saturday afternoon shopping to get home for Final Score even when my team (Arsenal) aren’t playing; who’s capable of becoming instantly addicted to sports I know nothing about; and who’s willing to let cab-drivers bore on for miles and miles about Sven, without pointing out that all I wanted was a ride. So not a fanatic, no. Just an averagely enthusiastic, competitive, seducible armchair-know-all… Supposing I had been inclined to skip the annual standards – the various grand slams and showdowns. What could I possibly have done about Euro 2004 and the Olympics? There was no easy way round them and, as it turned out, no good reason for wanting to find one, either. Like all really big sports events, they drew us into their world by the simple expedient of becoming the world. By swamping every form of media. By demanding that we reshaped our days according to their schedules. By turning usually arcane information into common knowledge and isolating everyone who wasn’t up to speed.

Daily Times – Leading News Resource of Pakistan
Daily Times – Nov 27, 2004
Beckham?s form for both club and country has declined since the start of the season leading to criticism of his play in both Spain and Britain. Eriksson, who insisted Beckham was not finished as an international player, said his use in central midfield by Madrid, and not in his strongest position on the right flank, was affecting his performances. Eriksson, who is planning to fly out to meet Beckham in the next couple of months, is keen to ensure Beckham rediscovers his best form for his country ? something he has not managed to achieve in the past year. Beckham can rarely be faulted for effort, but his performances at the Euro 2004 finals lacked the inspiration which he has previously given his country. ?I don?t want to discuss the tactics of Real Madrid, because that?s not up to me. But for me, he can do better if he plays on the right of either a midfield three or four,? said Eriksson… Eriksson, who insisted Beckham was not finished as an international player, said his use in central midfield by Madrid, and not in his strongest position on the right flank, was affecting his performances. Eriksson, who is planning to fly out to meet Beckham in the next couple of months, is keen to ensure Beckham rediscovers his best form for his country ? something he has not managed to achieve in the past year. Beckham can rarely be faulted for effort, but his performances at the Euro 2004 finals lacked the inspiration which he has previously given his country. ?I don?t want to discuss the tactics of Real Madrid, because that?s not up to me. But for me, he can do better if he plays on the right of either a midfield three or four,? said Eriksson. ?It will happen for him, though. I can?t believe that he?s finished as a football player, and he?s not.

He’ll learn. (He always does)
The Observer – Nov 28, 2004
His simple story became All That Was Now Bad in the game – the big-money signing; the meddling agents; the commercial endorsements; the lively nightlife; and, of course, the free-spending girlfriend (that’s you, Colleen). So, in many ways, he became just another super-rich footballer – off the pitch, at least. On the pitch, he confirmed, repeatedly, that he’s not like any other. In simple, statistical terms, Euro 2004 went like this: four appearances; four goals; one metatarsal injury. Beyond the figures, it went like this: with Rooney fit, England had a decent chance of winning the tournament; without him, they tended to rigidity and desperation. He made the inflexible system seem plausible. To some, he started the tournament as a luxury, but quickly became the key link.

Reiziger ready to rise again
Telegraph.co.uk – Nov 28, 2004
“I’m hoping to start; I feel strong and ready. ” He does not know Martin Jol, Tottenham’s new Dutch manager, personally but has long admired him. “Jol did very well in Holland. He’s clever tactically and I think he’ll make a big impact at Tottenham. Watching his teams I was usually impressed. “Surveying the view from the Riverside stands these past few weeks has prompted similar sentiments about Boro… “It’s a worry when it’s live on television and children can be influenced,” admitted a man re-considering his decision, taken post-Euro 2004, to retire from international football. So should England have walked off? “Rather than walk off, the home team should warn their supporters to stop it with loudspeakers. I think the responsibility is always with the home team. If the warning doesn’t work, the referee could take the two captains aside and decide between them what to do.

Three vying for world player award
CNN International – Nov 29, 2004
Brazil’s Ronaldinho, a World Cup winner in 2002, has transformed Barcelona since arriving at the Nou Camp at the beginning of last season from Paris St Germain. Seven points clear at the top of the Primera Liga, Barcelona are playing the most exciting club soccer in Europe and Ronaldinho’s skill and vision is at the heart of it. Ronaldinho did not play in this year’s Copa America, which Brazil won. The consistent goal-scoring of Shevchenko helped Milan to last season’s Italian title and his goal ratio during five seasons in Italy has been outstanding although Ukraine missed out on Euro 2004. Henry finished second behind fellow Frenchman Zinedine Zidane in voting for the 2003 FIFA award. He was top scorer in the English Premier League with 30 goals last season, helping Arsenal to the title. However, Henry failed to shine at Euro 2004 where France went out in the quarterfinals… Seven points clear at the top of the Primera Liga, Barcelona are playing the most exciting club soccer in Europe and Ronaldinho’s skill and vision is at the heart of it. Ronaldinho did not play in this year’s Copa America, which Brazil won. The consistent goal-scoring of Shevchenko helped Milan to last season’s Italian title and his goal ratio during five seasons in Italy has been outstanding although Ukraine missed out on Euro 2004. Henry finished second behind fellow Frenchman Zinedine Zidane in voting for the 2003 FIFA award. He was top scorer in the English Premier League with 30 goals last season, helping Arsenal to the title. However, Henry failed to shine at Euro 2004 where France went out in the quarterfinals.

The alchemist of Alkmaar
Sunday Times – The Sunday Times – Nov 28, 2004
Jeanette has been providing their food for more than 20 years now. She can remember the championship of 1981, the only time in the last 41 years that the Dutch title has gone outside the big three of Ajax, Feyenoord and PSV, and the Uefa Cup final against Bobby Robson’s Ipswich the same season. She dares not hope that those days are about to return. Her face crumples at the memories of all the disappointments since. “It is still very early in the season. ” “Are you waiting for Co?” she adds. “Yes, I have an appointment at three… Enticingly described by a Dutch colleague as “the most opinionated coach in Dutch football”, it is quite an accolade in a country where candour comes out of mouths with the same frequency as breath. This is the same Adriaanse whom Celtic courted between the exit of John Barnes and entrance of Martin O’Neill, but who opted for Ajax only to lose that job after failing to reach the Champions League because of, ironically, O’Neill’s Celtic. The same Adriaanse who said Holland could never win Euro 2004 with Dick Advocaat in charge, prompting the resignations of Advocaat, Bert van Lingen and Jan Wouters from the Dutch coaches’ association and subsequently his own removal from it. He has still not been allowed back but proves a democrat rather than a demagogue in person. Evidently, a managerial rammy is conducted in more cerebral fashion in Holland than Scotland. It is a question of philosophy, Adriaanse says, picking up my business card and using it as his prop. “Dick is a good coach, a good man, but I think that first he is thinking of defence and in Holland the first thing we think is to attack.

ON ADVERTISING : Agencies home in on sponsoring
International Herald Tribune – Nov 29, 2004
And big advertising holding companies like the Interpublic, Omnicom and WPP groups have snapped up sports marketers around the world. "Global sponsorship roles mean you need global agencies to handle them," said Nigel Currie, a director at GEM. Despite the high prices for sports-marketing deals, owning one of these agencies is not always a license to print money. Interpublic's Octagon unit, which five years ago acquired the rights to stage and promote the British Grand Prix, handed them back to Bernie Ecclestone, who effectively controls the Formula One circuit, this year, along with a payment of £60 million, or $113. Nonetheless, with spending on sponsorship of sports and other entertainment events growing rapidly, marketers and marketing firms want to get involved. The IEG Sponsorship Report, which tracks the business, estimates that global sponsorship spending will total $28 billion this year, nearly 70 percent of it on sports events… "Sponsorship works because at least marketers know they will get a lot of exposure. " While marketing analysts say it is very difficult to measure whether exposure actually affects consumer purchase decisions, big-ticket sponsorships look like they are here to stay. Spending this year has been driven by events like the Olympics and the Euro 2004 soccer tournament. That leaves a relative dearth of mass-audience events next year, before the soccer World Cup in 2006 and the Beijing Olympics in 2008, which are shaping up as a sponsorship bonanza. Still, Currie says events like the Volvo Ocean Race, a round-the-world sailing race that starts about a year from now, are generating interest from potential sponsors. GEM is arranging marketing partnerships for the event, which used to be known as the Whitbread Round the World. While sport remains by far the largest area for sponsorship, with more than two-thirds of spending, other areas are growing too as marketers take more creative approaches.

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