Euro 2012 – Ukraine and Poland

December 13, 2007

Extensive Coverage Of Euro 2012 Football Championship Arranged By Polish Media

Filed under: Poland — Ivan @ 1:34 am

Vittorio Hernandez – AHN News Writer
Warsaw, Poland (AHN) – To ensure extensive coverage of the Euro 2012 Football Championships in Poland and Ukraine, the Polish Football Association and three state media organizations signed an agreement on Tuesday. The Polish Radio, Polish Television and TP S.A., the national telecommunications provider, agreed to join hands in facilitating media coverage of the regional sport meet.

According to Krzysztof Czabanski, the head of Polish Radio, the fourth program of BIS will renamed Polish Radio Euro. The station will still keep its youthful character, but will reserve a big chunk of broadcast hours to the football finals. It will continue to air music and educational programs.

Czabanski added a website on Euro 2012 will be created, while modern tools of broadcasting and communication will be tapped to ensure the European continent as well as the rest of the world will be updated on the major event.

The Polish Football Association will prepare background materials on the sport for use by the media, and liaise with the UEFA and Ukraine, which co-hosts the event.

Extensive preparations are being done by co-hosts Poland and Ukraine even if the championship is 5 years away. A study by MasterCard said the European Championship will bring in $2.1 billion (1.4 billion euro) for 2008 championship co-hosts Austria and Switzerland. MasterCard is the games’ official sponsor since 1992.

The economic boom will come from ticket sales, travel, food and beverage sales, merchandising, sponsorship income, advertising and telecommunication and media coverage. In the Euro 2004 event held in Portugal, $1.2 billion (800 million euro) was generated throughout Europe by the football championship.

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