Euro 2012 – Ukraine and Poland

December 15, 2007

Polish public media sign agreement on EURO 2012

Filed under: Poland — Ivan @ 3:18 am

An agreement concerning the EURO 2012 Football Championships was signed by Polish Radio, Polish Television, Polish national telecommunications provider TP S.A. and the Polish Football Association (PZPN) on Tuesday.

The agreement will facilitate preparations and organization of the Football Championships Finals in 2012 in Poland and Ukraine.

Head of Polish Radio Krzysztof Czaba?ski said that the fourth programme of Polish Radio (BIS) will be transformed into Polish Radio Euro. He stressed, however, that this doesn’t mean that the new programme will be only about sports. The station is to retain its youthful character, but there will also be a place for music and education.

Implementation of the agreement will include a broad media campaign, including an Internet portal on EURO 2012.

Czaba?ski pointed out that thanks to cooperation within the framework of the agreement the Radio may find its place on the modern media market. According to the head of the Polish Radio, modern broadcasters need to use new mass media, including mobile phones and the Internet to enrich their messages with pictures or short films.

Eugeniusz Kolator of PZPN said that within the framework of cooperation the football association will prepare materials for this programme. It will also help with making contacts with the UEFA and Ukraine.

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